The Wild West came to London for the 21st Moon Walk activity held last May 18, 2018. Over 15,000 advocates trooped to London’s hottest attractions all decked out in their Western Best. It was truly a spectacle to witness as thousands of people march for the benefit of breast cancer survivors.
Since its inception in 1996, Moon Walk London has raised over £124 million for cancer research and sustaining survivors and their families. Every year, the organizers come up with unique themes to help attract more people to the cause. For 2018, the theme was the Wild West – hence the sea of pink Stetsons. They even organized the largest line dance that ever happened in the UK!
In order to show the city’s support for breast cancer survivors, famous landmarks such as The Coca Cola London Eye, HMS Belfast and Waterloo Bridge were lit up in pink. Joining the nighttime march is like hitting two birds in one stone. You get to spend a few hours enjoying the London nightlife while simultaneously helping to find a cure for breast cancer. Survivors and their kin trooped to
What’s wonderful about the 2018 event is that £3M pounds before the walk! This just goes to show just how many people are willing to support surviors and their families. Moon Walk is actually just one of the many fundraisers hosted by London based charity Walk the Walk. And because breast cancer is hardly a seasonal disease, Walk the Walk conducts year-round fundraisers such as:
- The Great North Run which is happening on September 18th in Newcastle
- The Inca Trail in Peru on July 4th
- The Nijmejen Marches in the Netherlands on July 16th.
As you can see, Walk the Walk brings the challenge worldwide!
“It’s been empowering, energetic. It’s been fun. It has really been a night when all ages from their 80s to younger walkers of 13 have come together in a common cause. The MoonWalk isn’t just another walk, it’s an experience, it introduces people to a lifestyle, it makes people aware of their own potential for good health and raises huge amounts of money. “ said Walk the Walk founder and CEO Nina Borough.
These guys are so much into raising funds for survivors that they’re already gearing up for the 2019 MoonWalk event. Be sure to check their website to see how you can be a part of their next event. Kudos to the team for making breast cancer fundraisers meaningful and fun.